The artist I have decided to choose is “Chance The Rapper” the reason why I have chosen him is because I love his music and how he doesn’t sell it, also he is an independent artist. Chance understands his audience is from the Napster era, the Limewire era, the Bit Torrent era. He understands obtaining music in every way except through purchase. His eyes see the music industry for where it’s heading, not where it was. Now, the music is the medium to connect with listeners, entice merchandise purchases, increase live show attendance and overall relevancy. He makes his money off merchandise and touring.
Angles is one of the only music videos he has ever made all of the over videos of him singing is live.